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In other cases, Evans adds, “Print buyers with very large volumes may still benefit from buying directly from a merchant, broker or mill.”
Action Tips for the Specifier
Regardless of the method a cataloger chooses to purchase paper, in education lies the key to getting attractive pricing, reliable delivery and the best possible substrate for your catalog. Evans says paper prices can rise or fall steeply with just a small mismatch between supply and demand.
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Gretchen Peck
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