Special Report: The Three Ps - Five Production Professionals Share Their Views of Today’s and Tomorrow Best Technologies

Perhaps the reason asset management hasn’t been more widely adopted to this point is that it often requires a very large investment on the part of the publisher, and you’ve got to be able to justify a return on the investment.

Implementation also can be wrenching to an organization if it’s not magnificently planned. But with the Internet and other media becoming more of a factor in the way catalogers service their customers, it makes sense that catalogs are now seeing the need to better manage their workflow and their content.