Special Report: The Three Ps - Five Production Professionals Share Their Views of Today’s and Tomorrow Best Technologies

Catalog Success: What has been the most interesting or provocative technology embraced by the catalog industry in the past few years?

Francis J. Crowley, executive vice president, Spencer Press, a catalog printer: When there was first talk about digital workflow and computer-to-plate [CTP], we listened to our customers who told us they were interested in digital workflow. And when the customer is the stimulus to change, you move to adopt the technologies a lot faster. Today, 90 percent of our customers’ print jobs are produced digitally.