Special Report The 3Ps: Printing, Production and Paper

To determine whether a printer’s platform (or co-mailing abilities) is efficient or inefficient comes down to some parameters, says Schneider. When printers co-mail, they have to bring together the right types of clients, but even then, there may be technical challenges.

He explains: “Say you have two customers who want to co-mail. One has a catalog that’s complicated — maybe a lot of versions or unique bind-ins. It’s a heavily personalized type of piece in and of itself. That job alone is going to take up a lot of pockets on the binder. And if the printer doesn’t have a line with a lot of pockets, it’ll be very limited to what it can offer the other piece that’s being co-mailed. The more pockets the printer has, the more opportunities [for co-mailings].”