Special Report The 3Ps: Printing, Production and Paper

And if you look at the catalog companies that have successfully employed these solutions, they’ve proven to be more efficient and can calculate fewer errors in the workflow.

CS: What areas of print catalog production do you think require more attention and introspection?

Downey: This may surprise you, considering my previous answer, but I’d have to say digital asset management. Even though there are several really good solutions out there, and they’re mature, I believe they’re still not as robust as we need them to be. Most of them are far more complex than they need to be; and most of them provide a pretty good method of managing images and graphics. But we still need a total solution that takes text and other catalog data into consideration.