Special Report The 3Ps: Printing, Production and Paper

Know the tradeoffs. Before you choose a sheet, discern what’s most important to you, says Monahan. “Is it the image and keeping with your brand? Is it the cost of the paper?”

Also keep in mind quantity, delivery timing and how often the mill manufacturers the sheet, she adds. “All of these considerations must be weighed and balanced before choosing the paper for your catalog.”