Special Report The 3Ps: Printing, Production and Paper

“But it’s more than about just numbers,” Monahan continues. An educated cataloger is in the best position to make fiscally sensible decisions about paper — typically, the largest line item in catalog print production, she notes.

At this point in catalog history, when time is one of the most sacred resources and continuing education is a luxury, it’s not always easy for catalogers to justify learning all there is know about the paper market. Fortunately, Monahan says, you don’t need to become an overnight expert, but do keep these principles in mind: