Special Report The 3Ps: Printing, Production and Paper

Even if those individuals are outsourcing procurement to a third party or printer, the best way to ensure the process and product live up to expectations is to become as knowledgeable as possible about both process and product by developing a basic understanding of aesthetics and economics.

“Because paper is a commodity, procuring it often comes down to playing a complicated numbers game,” says Terry Monahan, a sales rep for New York City-based Bulkley Dunton Publishing Group, a division of xpedx, a paper distributor.