Special Report The 3Ps: Printing, Production and Paper

Andy Roussel, director of solution development at R.R. Donnelley Print Solutions, reports, “Co-mailing can reduce postage by $40, $50 per mailing — or much more — depending on how much the merged mailstreams improve the postal sortation discount. A growing number of consolidators in the industry create scale advantage by merging acquired titles in a single stream. A consideration is to avoid dropping multiple titles to the same addresses on the same day. The savings can be considerable where overlap is less of a concern.”