Special Report The 3Ps: Printing, Production and Paper

“Eric Schmidt at Quebecor World brought the idea to us,” Fawcett recalls, “and we jumped on it — anything to save some postage,” he declares.

TechnoScout has been co-mailing since 2002, and Fawcett reports, “My in-the-mail cost has gone from $490 per thousand to $440.” That savings has enabled the company to increase its circulation by 20 percent.