Special Report The 3Ps: Printing, Production and Paper

In addition, the four catalogers share trim sizes, schedules, ink-jet address location designs and in-home dates, Schmidt says.

Concrete Incentives

TechnoScout, based in Colonial Heights, VA, is one of the four catalogers participating in the co-mailing program that Quebecor World conceived. Chris Fawcett, Techno-Scout’s vice president of catalog and Internet, considers co-mailing to be a great new opportunity for mid-sized catalogers mailing between 500,000 and 1.5 million pieces. And he says the postage savings are “addictive.”