For example, this year at Quebecor World’s Olive Branch facility, four catalogers are partnering in a co-mail strategy and will share more than $1.3 million in gross postage savings, says Schmidt. “They’re typically saving between $30 to $62 per thousand catalogs mailed,” he notes. The four customers to which Schmidt refers are geographically scattered, with three based in different U.S. states, and the fourth in the United Kingdom. “The common bonds,” he says, “are their Quebecor World print sales representatives, the printing plant, Quebecor World’s Mail List Technology Group — which performs the co-mail list presort and bindery tape formatting — and Quebecor World’s Logistics Group, which handles the deep delivery into the postal system.”
- Companies:
- Quad/Graphics
- Quebecor World Direct