Special Report The 3Ps: Printing, Production and Paper

“And marrying a small-circulation cataloger with a significant-circulation cataloger offers unbalanced benefits,” he continues. In this scenario, the smaller cataloger gets more carrier-route “lift,” and thus, more relative postal savings benefit than the larger mailer.

When Fates Align

Building a successful co-mailing partnership may seem like a complicated endeavor, with a lot of information to juggle. And it is. All ducks must line up. But when they do, great fiscal feats become possible.