Special Report The 3Ps: Printing, Production and Paper

He notes that such fears are easily quashed when the printer explains the technical presorting process and reassures catalogers that the security of their information won’t be compromised.

“The ideal catalog co-mail candidates are mid-sized, monthly catalogs that are disciplined — yet initially flexible — with their design and annual schedules,” suggests Quebecor World’s Schmidt. “Catalogs with tremendous circulation — with mailings in excess of 3.5 million pieces — are already receiving high carrier route presort qualification, so co-mailing with another cataloger may not prove to be as advantageous.