Special Report The 3Ps: Printing, Production and Paper

Dollars & Sense: Catalog Co-mailings

For catalogers, the past decade has been explosive with innovation. For example, desktop publishing led to computer-to-plate manufacturing and digital prepress. Files replaced film, and the process of print production became more streamlined and efficient. So much so, in fact, that catalogers now must look to operations outside the prepress and pressroom realms for cost savings, to what some consider a hard-numbers-based necessary evil: postage.