Special Report: Search Engine Marketing

Catalog Success: Can you name some SEM best practices?
Aronowitz: A lot of direct marketers ensure that the content management systems being used on their sites can export content in order to allow search engine spiders to crawl their sites.

CS: How is SEM impacting merchants’ bottom lines?
Aronowitz: It’s allowed smaller catalogers to compete where they haven’t been able to before. It can level the playing field for competing brands.