Special Report: Search Engine Marketing

1. Select Your Keywords

When it comes to setting keywords, a niche marketer selling, say, men’s dress shirts can attract more convertible prospects to its site by using keywords such as “men’s cotton Oxford dress shirts” than simply “shirts.” Or a cataloger who is hoping to sell digital cameras online amidst the torrent of competition in consumer electronics can draw prospects who are ready to purchase by using product-specific keywords such as “Kodak EasyShare LS755” rather than simply “digital cameras.”