Special Report: Search Engine Marketing

Tricks of the Trade

Four of Sea Eagle’s proven tactics:

1. Repeat the keyword on your site for higher ranking. In addition to using keywords such as “inflatable boats” as often as it can, Sea Eagle puts its keywords in several places on its site so spiders can catch them.

2. Avoid links to lengthy Web addresses. Take all product descriptions and build them into Web pages. “If you link to pages with URLs that are a long, convoluted mess with all the symbols, that means the page is being generated dynamically from the database, and search engines may say there’s no point and not index that page,” Hoge cautions.