Special Report: Search Engine Marketing

What’s more, the two segments Newark InOne focuses on cater primarily to design engineers, a younger segment of its customer base and people who “grew up using the Web,” he says.

Newark InOne’s efforts have coincided with Google’s and Yahoo!’s ability during the past couple of years to use their algorithms to look through and break up PDF files from its site. “They can pull out manufacturer’s part numbers, which a lot of our customers look for in their searches,” Yantis says.