Special Report: Search Engine Marketing

Newark InOne’s catalog is comprised of 10 major product sections, but the company puts a heavy emphasis on the two sections that give it the best return on investment (ROI) in paid search. The two categories, passive components and semiconductors, which combined make up 15 to 20 percent of Newark InOne’s offerings, play best on the search sites, says Yantis. “For the other eight categories, we have pretty good placement in organic search results. But we don’t feel we need to heavily invest in those, because the two top product sections are where we have our strongest reputation.”