Special Report: Search Engine Marketing

3. Use search engine optimization (SEO) services. Because you undoubtedly carry many SKUs, you have key SEM-related decisions to make when it comes to managing your b-to-b product databases. Chicago-based electronic components cataloger Newark InOne, which carries 1.2 million products, has been focusing more on SEO of its most heavily searched product categories, says Mike Yantis, director of Web site sales and marketing.