Special Report: Search Engine Marketing

According to a recent SEM survey by New York-based Jupiter Research, just 25 percent of search marketers use “sophisticated SEM tactics. Marketers must cultivate sophistication to remain successful,” the survey states.

What’s more, the search numbers continue to multiply. For instance, in November, Google doubled, to more than 8 billion, the number of Web pages its search engine can locate. MSN recently introduced a search engine that can find 5 billion, and Yahoo! can locate 4.2 billion.