Special Report Printing, Paper & Production
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#9 Don't let your assets manage you. Scott Seebass, CEO of Xinet, a Berkeley, Calif.-based software developer, says, "Retailers and catalogers whose inventory includes graphic assets and data that represent every SKU need a digital asset management solution that acts as the hub of catalog creation and production. Data is linked from inventory and pricing systems to product graphics, making it possible to go to market with the right offers, in a timely way."
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