Special Report Printing, Paper & Production

Digital files being sent to a printer should be preflighted — that is, verified they're complete and accurately prepared — before they leave the cataloger's desktop.

#8 Embrace PDFs. Creating a "prepress-ready" PDF will ensure the smoothest and most reliable hand-off of your content to the printer, Damon says. But creating a PDF is a bit more complicated than just hitting the "Make PDF" icon in your desktop-publishing application. PDFs must be prepared with care, with the digital specifications of your printer appropriately applied.