Special Report Printing, Paper & Production

Money-Saving Tips for Print Production

Here, industry veterans share practical advice to trim time and expense from your catalog production process.

#1 Trim down. "Reduce your catalog's trim size just a little, and do it horizontally," suggests Dan Sayin, vice president of sales for Catalogs America, a Carlsbad, Calif.-based catalog printer. "If your [catalog's] weight is less than one pound, for every eighth of an inch you shave, you'll save about 1.5 percent of paper and 1.5 percent of postage. You can save postage by reducing it vertically also, but you'll be throwing away a lot of paper, since most printing presses are built with a fixed vertical component."