Special Report Printing, Paper & Production

Logomark's digital workflow for print is quite streamlined. Catalogs come together rather simply. Once the product selections have been made, the designers work with brand managers to group them for layout.

"The images are shot digitally and accessed from the photo studio image library using AppleTalk," Lazarus explains. "They're clipped, cleaned, saved locally and placed in an Adobe InDesign document. Brand managers provide the product data and pricing, while the marketing department is busy writing the copy. All of this content is then aggregated by the designer who completes the layout.