Special Report Matchbacks

Sample: Simplified Matchback Report

	Pre-matchback Sales	Unknown Sales Matched Back to Code	Total Sales Allocated to Source
House list A	$4,000	$1,400	$5,400
Prospect list B	$2,271	$455	$2,726
Prospect list C	$1,906	$1,100	$3,006
Unknowns	$3,755	$800	$800
	(31.4%)	(still unknown)	(6.7%)
Total	$11,932	$3,755	$11,932

Prior to the matchback, 31.4 percent of this merchant's sales were from unknown sources. After the matchback, the proportion of unknown sales was reduced to 6.7 percent. This cataloger now can make informed decisions about where to allocate funds by looking at the detailed keycode results available.