Special Report Matchbacks

2. Statistical significance of your results. Did you receive enough responses to statistically prove that a result isn't an anomaly but rather is representative of a pattern? Catalogers usually prefer to see at least 50 responses (orders) for a given group to say those responses are statistically significant. By performing a matchback, you increase the likelihood that groups will reach that minimum 50 responses, thereby enabling you to conclude statistically significant response patterns for each group.