Special Report Lists

The Web's Role

Also noteworthy, Trollinger says, is the transition to the Web, where more orders are being placed. "There's a lack of closing the loop in the order cycle."

He points to a recent study that found 85 percent of Web orders track from an e-mail or from typing in the name of a catalog. So it seems the print catalog and the catalog brand still very much play an important role in bringing in online orders.