Special Report Lists

By Alicia Orr Suman

The Causes of List Fatigue

... and eight tips on how to beat it

List fatigue is top of mind for many direct marketers these days. What is list fatigue, what causes it, and how can you combat it?

Reductions in catalog prospecting circulation over the past several years, in conjunction with shrinking list and co-op database universes and an overall weak economy, have led to what commonly is being referred to as "list fatigue."