Special Report: Affiliate Marketing

CS: What trends have you seen in the affiliate channel?
McAdams: Even after eight years, we’re still seeing growth. I believe there’s a lot of potential in affiliate marketing — if it’s managed well. There are a number of different affiliate models driving sales for Avon right now, such as comparison shopping sites, loyalty sites, blogs. We’re seeing each become more and more successful as we learn to manage them more effectively.