Special Report: Affiliate Marketing

CS: Describe your contact strategy with your affiliates.
McAdams: We’re in contact with our top producers three times a week, and that involves a phone call. We e-mail everyone in our program at least twice a week. It’s usually a promotional newsletter. It shows them the new products we offer on a campaign basis. We run a new campaign every two weeks. Our creative is updated every two weeks to reflect those campaigns.