Special Report: Affiliate Marketing

Pattiann McAdams, Avon’s executive director of e-commerce for North America, shared with Matt Griffin, associate editor of Catalog Success, her experiences managing an affiliate marketing program.

Catalog Success: Why did Avon start an affiliate program?
Pattiann McAdams: We have an established brand, and we saw it complementing our online presence as well as providing a way to reach new customers online.