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Matt Griffin
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or 1.2 times the partner’s average sales per page)
Net sales commission from Seta = 18 percent
Number of annual catalog mailing events = 12
Potential annual profit from this program = $225,000 or: $20,833 x 5 x 0.18 x 12 = $225,000
This sample partner mails 12 million catalogs per year, with average revenue of $1.50 per book for its 72-page catalog.
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