Special Report: Affiliate Marketing

Women’s clothing and jewelry are, of course, a natural fit. But for a retail cataloger to add an entire jewelry product line is expensive. It doesn’t make good business sense to manage 40,000 additional SKUs, understand the jewelry marketplace, and forecast and manage more inventory.

While the upside of partnership marketing is clear, there are crucial elements that determine the viability and success of the strategy. Your marketing and technology people must work with your partner’s counterparts. It requires carefully planned system coordination as well as an interface to feed data on item setup and the transmission of orders for fulfillment.