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Matt Griffin
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A Final Analysis
In my view, any company that’s not looking at partnership marketing is missing the marketing opportunity of the century. You must overcome what I call the “old school” business philosophy that states every company must own and distribute all of its own products. Be realistic in terms of what your company can do itself and where it makes business sense to partner with a company whose products or services are a good fit with your product line.
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Matt Griffin
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