Special Report: Affiliate Marketing

Today, as chief operating officer for Seta Corp., I’m still at it. And partnership marketing is booming as it comes of age with technology. Seta Corp., under the marketing title Palm Beach Jewelry, began partnership marketing in 1989 with the former Montgomery Ward. Seta has since partnered with other leading retailers and catalogers including J.C. Penney, Sears, Home Shopping Network, Lillian Vernon and many Redcats USA titles.