Special Report: Affiliate Marketing

As a cataloger, you want to build incremental sales. If you could find a business opportunity that would pay you $150 to $350 per thousand catalogs mailed instead of the traditional net list rental income of $65 to $90 per thousand, you’d jump on that opportunity, right?

For many catalogs and Web sites, such partnership marketing now is an integral part of their growth strategy. But after nearly 30 years in direct marketing, the most frequently asked question I get is, “What exactly is partnership marketing?”