Special Report: Affiliate Marketing

Grozian-Lorentzen notes of the project’s success, “The exposure and awareness we were trying to generate would’ve been fine, because it was a marketing investment. But as it turned out, it’s actually a revenue generator.”

While pleased with Shop.com’s results, General Mills shuttered the Making a Home catalog in 2002. At the same time, however, officials at the company decided to place Betty Crocker’s 4,000 products on Shop.com’s site.