Special Report: Affiliate Marketing

General Mills contracted with Shop.com for an annual hosting fee of $7,500 and paid a percentage commission in the mid-teens on each order.

Initially, Shop.com started providing about 50 orders a month for the Making a Home catalog, says Camilla Grozian-Lorentzen, associate direct marketing manager for General Mills. Additionally, General Mills was able to market to each new customer acquired through Shop.com.