Special Report: Affiliate Marketing

Realizing that kind of brand awareness is tough to come by, officials at General Mills began looking for a way to generate interest in a fledgling catalog unassociated with the Betty Crocker brand, Making a Home.

Shop.com
Already outsourcing all online catalog design and management, General Mills sought the advice of its Web design provider on building brand awareness on the Internet. The provider suggested Shop.com, a comparison shopping affiliate site. Shop.com allows Web surfers to search for any product across a vast number of brands.