Special Report: Affiliate Marketing

Be Aware of Your Brand

An objection often heard by officials at affiliate marketing networks is that catalogers are worried about damage to their brands. Cholawsky says to remember that any affiliate who wants to work with you must submit to your terms and conditions. “The mistake merchants make is not knowing what level of control they want. They come into it and don’t set any guidelines. And all of a sudden someone is promoting them on a site where they don’t want to be,” she says.