Sure Fit: Sitting Pretty
Space ads and DRTV built a customer file for Sure Fit Slipcovers by Mail catalog
DRTV in the Mix
Sure Fit spends another $5 million annually on DRTV. “We started with 30-second spots on HGTV. Now we run 60-second and 120-second ads on all the major, national cable programs, and they both perform well,” says Toscanini. The company also does some regional buys where it has a retail presence.
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