Sure Fit: Sitting Pretty
Space ads and DRTV built a customer file for Sure Fit Slipcovers by Mail catalog
Today, Sure Fit spends $5 million a year on print advertising, mostly in shelter publications and women’s magazines. It has stepped up to running mostly full-page four-color ads, alternating those with 1/3-page and 1/6-page ads and BRCs. Sure Fit has a full-time freelance media planner who handles all of the space-ad placement.
Related Content
Comments
