Sure Fit: Sitting Pretty
Space ads and DRTV built a customer file for Sure Fit Slipcovers by Mail catalog
Print Ads Started the Catalog
When Sure Fit launched its catalog in 1996, it started its marketing campaign by placing a 2˝ x 2˝ print ad in decorating magazine Country Living. The plan was to generate catalog requests, recalls Toscanini.
The ad, which cost the company $6,000 to place, brought in a whopping $25,000 in orders. “We knew we had a business,” Toscanini says of the catalog’s launch.
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