Sure Fit: Sitting Pretty

Still, Sure Fit will continue to put most of its focus on the media that has worked for it in the past. “I’m a big believer in low-hanging fruit: Grab it where you can get it,” Toscanini says.

——

Tips from the Pros: Using Space Ads

Spiegel is known for its catalog-request print ads in women’s fashion magazines. Kim Musgrave, customer acquisition manager, offered an inside look at what’s working for Spiegel.