Sure Fit: Sitting Pretty

While a prospect mailing in the early days of the catalog failed, Toscanini has high hopes this time. “When we originally started our catalog, it was only 16 pages, and we did a little list buying. It didn’t do well, so we went with advertising for leads.”

Now with an established catalog of 44 pages, she says, “I believe at this point, buying lists has the potential to work for us.”