Sure Fit: Sitting Pretty

As she explains, “We’re still collecting orders from one-time catalog request fulfillment. I expect to generate additional orders with subsequent catalog mailings [to those names].”

The Future

Sure Fit considers its venture into catalog marketing a success on two fronts: It’s generating sales—the average order value from the catalogs is $145—and the catalog profits are feeding back into the main business to create a synergistic marketing loop.