Sure Fit: Sitting Pretty
Space ads and DRTV built a customer file for Sure Fit Slipcovers by Mail catalog
The all-important call to action in this first step of a two-step sales process urges the viewer to dial the 800 number shown on the screen to get a free catalog. Sure Fit’s Web address also is shown on screen.
The Internet’s Promise
The Internet is the newest element in Sure Fit’s regular prospecting mix. “We know that 99 percent of the people who come to our site order a catalog,” says Toscanini.
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