Stonewall Kitchen: Ingredients for Success
Sound strategies are fueling Stonewall Kitchen’s rapid growth.
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• Response rates. Starting with its first edition, Walsh marked the catalog mailings with source codes that indicated to which list it had been mailed. This provided her with information on which lists responded to Stonewall’s products, as well as offered a way for her to tailor promotions.
Mainstream Meets Clickstream
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- Companies:
- Stonewall Kitchen
Gabrielle Mosquera
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Catalog Success
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